Generative AI in Search
Explore the world of Google Search
Discover the details of how Search works—from the technology we make to the approach we take.

Featured topics
Our approach
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How news works on Google
Trustworthy and timely information empowers you to better understand your world and make educated decisions. Google aims to make it easier to stay informed by using technology to organise and help people access information about current issues and events across a wide range of sources.
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Sell ads, nothing more
Ads help us keep Search accessible—but they’re the only thing we sell. We do not charge anyone to be in our search index, and we do not accept payment for search result rankings.
Key elements of Search

Helpful features
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Helping kids and families search more safely
Built-in safeguards, content filters, and supervision controls let everyone be curious safely.
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Helping everyone evaluate information
See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.