Measurement Implementation Expert
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience with marketing analytics, return on investment, and statistical analysis.
- Experience in translating quantitative data into actionable insights.
- Experience with Python, SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
Preferred qualifications:
- Master's degree in Analytics.
- Certifications in digital advertising measurement.
- 5 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Ability to operate sufficiently and collaborate as part of a tight-knit team.
- Ability to work in fast-paced environments with effective time-management skills.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled
advertising solutions to help them grow in today's dynamic marketing
environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Develop a deep understanding of client needs based on their MOs/CBOs and measurement objectives, provide optimal measurement strategy, and define right KPIs based on their eligibility criteria.
- Design and execute measurement studies (Conversion Lift, Brand Lift Study, XNR, Experiments, etc.) for clients and optimize for success ensuring there is a StatSig read on uplift.
- Be able to model results and triage to ROI analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Product Specialists (PSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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