Third Party Creative AI Activation Lead
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in creative agency account management/operations, digital ad operations, advertising sales or business-development within a Marketing Technology (MarTech) environment.
- Experience with Google and YouTube’s ad solutions and value proposition in the market, with a specialization in creative ads products and generative AI.
Preferred qualifications:
- Experience in the creative development process and the creative ecosystem.
- Experience presenting to executive audiences, with excellent written and verbal communication skills.
- Ability to manage multiple projects and stakeholders, and influence and drive results without official authority.
- Excellent investigative skills, including providing data driven, actionable insights to shape pitches or narratives.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
In this role, you will be instrumental in developing and executing a program and GTM strategy that drives the education, excitement, and adoption of our Creative AI Third-Party Platforms (3PPs) across Google’s clients.
In this role, you will be at the forefront of Google’s effort to drive UK growth by helping advertisers harness AI to transform their creative development. By guiding clients to adopt AI-powered solutions and expand asset variety, you will unlock YouTube’s full potential and ensure AI integration becomes a primary driver for business. You will navigate ambiguity to build scalable programs, leveraging your knowledge of UK video trends to lead the adoption of Creative AI and take ownership of critical partner workstreams.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Drive the adoption of third-party creative tech partners for priority customers, using strategic incentive funds to de-risk trials and establish sustainable creative habits.
- Build and deliver compelling, data-driven pitches tailored to specific client needs in collaboration with partners.
- Monitor and track client-partner projects to ensure they remain on schedule, meet quality standards, and deliver on Key Performance Indicators (KPIs).
- Maintain a comprehensive understanding of first-party and third-party creative AI tools to position our product suite as the definitive choice for brands looking to leverage AI-driven creative at scale.
- Identify creative health opportunities across client media, asset variety and ad quality, overseeing all future developments of diagnostic tools.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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