Associate Analytical Lead, Platforms
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- Experience working with Google Marketing Platform, especially Display & Video 360 and Campaign Manager 360.
- Experience with online advertising (Search, Display, Video/TV), web/app analytics (e.g. Google Analytics), or brand analysis techniques.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, MTA, incrementality, etc.).
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Strong written and verbal communication skills with comfort delivering simple and compelling stories.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
On the Platforms Data and Measurement team, you will help activate, measure, and quantify the business impact of Google Marketing Platform (GMP) tech adoption and media buying recommendations against client business objectives. As The Platforms Associate Analytical Lead, you will drive collaboration internally across cross-functional roles including Programmatic Account Executives and Account Managers, Product Managers, Data Transformation Leads, and Google Marketing Platforms Account Executives to identify best practices, drive activation, solve common challenges, develop case studies, and provide critical feedback to improve solutions.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $81,000-$119,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Support the growth of Google Marketing Platform through analysis of customer's data and platform utilization.
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of Google tech and advertising investments.
- Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
- Develop forward thinking, data-driven recommendations that align with client marketing objectives.
- Partner with Programmatic Sales, GMP Sales, Data Measurement and Analytics teams, Product Managers, and Sales Operations to develop scalable narratives and frameworks to prove the value of GMP advanced usage and feature adoption.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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