Customer Intelligence Manager, Cloud Marketing
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Minimum qualifications:
- Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- Experience driving the research process including: designing briefs, managing Requests for Proposals (RFPs), on-boarding research agencies, choosing a methodology, executing studies, assessing agency outputs and deploying insights and recommendations.
- Experience in connecting insights to marketing and Go-to-Market strategy.
Preferred qualifications:
- Master's Degree in Social Sciences, Statistics, Market research, or in a related technical field.
- Experience conducting research with technical audiences.
- Knowledge of SQL and technology in general, and AI products, landscape and trends in particular.
- Ability to facilitate meetings to successful outcomes.
- Excellent business partnership, communication, storytelling, executive presence, relationship management, and quantitative modeling skills.
About the job
In order to build excellent products and tell great stories, we must first profoundly understand the audience - what motivates them, why they think and behave the way they do, and what they think of Google brands and products relative to performers. The Cloud Customer Research and Intelligence team is at the heart of developing this understanding. The team sits within Google Cloud Marketing and works across Product, Brand, Demand Gen, Strategy and Operations (SandO), User Experience Researcher (UXR), and Sales to provide insights that influence all parts of the Cloud business. In this role, you will also work cross-functionally with Insights and Measurement teams across Google to align on methodologies and integrate insights.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Responsibilities
- Develop an in-depth understanding of the business, the product and the audience, proactively design research aligned to business priorities with specific, identifiable outcomes.
- Deliver clear, actionable Point of Views (POV) for the business based on integrated insights from internal qualitative and quantitative data and a variety of external data sources.
- Partner with the Developer Insights team and cross-product, cross-functional teams more generally to align resources behind the most impactful studies, minimizing duplication and maximizing scale, standardize methodology and create best practices.
- Share insights through findings in forums large and small, incorporating insights into Rhythm of Business (ROB) reporting, funnel data into existing dashboards, central knowledge repositories etc.
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