Trends Lead
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience collaborating with a globally distributed team.
- Experience acting as a product expert or advocate, presenting technical information and inspiring external users in data storytelling.
- Experience engaging with government bodies and other relevant Key Opinion Formers (KOFs), leveraging data insights to build trust and inform policy.
- Expertise in statistics, computer science, data journalism or a related field, with a track record of surfacing actionable insights from complex datasets.
- Proficiency in applied statistics and data visualization tools.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Integrate data insights into storytelling to highlight Google's product impact. Enhance Search perception through media partnerships, aiming for global expansion. Support Artificial Intelligence (AI) narratives by providing Search data to monitor and shape AI perceptions.
- Develop strategies to reinforce Search's trustworthiness during elections using Trends insights for key opinion formers. Generate insights to engage media, reinforcing Google's responsible tech leadership. Position Google Trends as a resource to build trust and improve Google’s reputation with regulators and consumers through data transparency.
- Keep executives informed about public and AI perceptions via Search data analyses. Collaborate internally to produce reports using Trends data, showcasing how Google Search and AI address global issues.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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