Marketing Effectiveness Lead, Large Customer Sales (English, German)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working in digital or offline brand advertising.
- Ability to communicate in English and German fluently to support client relationship management in this region.
Preferred qualifications:
- Experience working in a consultative capacity to synthesize customer actions and recommendations.
- Experience running Marketing Mix Models.
- Experience in one area of sales effectiveness, brand health/tracking or audience measurement, with knowledge of ad effectiveness and brand measurement ecosystems.
- Experience in local market research with excellent customer-facing, consultative, and communication skills.
- Excellent people management and presentation/influencing skills.
About the job
As a Marketing Effectiveness Lead, you will be responsible for helping advertisers scale their use of Google measurement solutions at the intersection of Marketing Mix Models (MMM), incrementality and attribution, and actioning on the insights produced.
In this role, you will help measure and understand the value of marketing investments overall, and with Google specifically. You will convince advertisers to take the necessary actions to properly determine brand, media customer value, and channel impact.
Responsibilities
- Develop and activate a strategy for providing direct consultative measurement support for our DACH advertisers and the Sales teams who manages them.
- Consult Google’s largest customers on their Marketing (media) mix models through Return on Investment (ROI) consultation that aim at improving the design, implementation, and interpretation of their models. Ensure clear actionability for Google campaigns.
- Drive adoption of high quality Marketing Mix Models (MMMs) with clients in DACH, including improved Google data provision into MMMs and consultation on processes and results.
- Uncover measurement-related challenges, and develop bespoke solutions across stakeholders to drive business growth.
- Manage relationships with third-party measurement vendors and agencies in coordination with our Sales teams and advertisers.
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