Product Marketing Manager, Generative AI, Google Search
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in consumer product marketing.
- Experience shaping new products or technologies through narrative, naming, positioning, or consumer messaging.
- Experience driving cross-functional GTM strategies.
Preferred qualifications:
- Experience landing successful GTM moments and consumer campaigns with technology products.
- Experience in drawing user insights through deep user research to inform product positioning. Experience with AI or passion for the AI space.
- Ability to take ownership of a product or program area, thinking critically about the priority goals, decisions, and impact.
- Ability to build strong, collaborative relationships with a diverse range of partners and ability to influence at senior levels.
- Exceptional storytelling skills, including articulating product and feature benefits for a consumer audience.
- Comfortable with ambiguity and self-directing projects in an unstructured environment.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you’ll be responsible for bringing Google Search's product magic to life by leading research, positioning, messaging and GTM for generative AI in Search. You’ll drive the user insights work and competitive analysis to inform our product experiences and narrative, ensuring our positioning is clear and differentiated. You’ll act as the source of the truth that brings together the narrative across product experiences and external-facing activities, and you'll do this efficiently and effectively through clear communication and scalable artifacts, such as playbooks and messaging guidelines. This will ultimately help drive awareness and adoption of new AI features in Search and help us land great GTM moments. This work will scale across our product launches globally.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Lead core product marketing for generative AI in Google Search including developing naming, positioning, and messaging for new products and features.
- Partner with Product, Engineering, and UXR teams to deeply understand new or emerging products and technologies and translate them for consumer audiences. Be passionately data-driven, focused on measuring the impact of your work, sharing learnings, and making fast improvements to drive efficiency.
- Develop compelling product narratives that articulate opportunities for our Gen AI features and how they support the longer-term Search vision.
- Build strategic learning plans to identify user and market insights that inform the product marketing strategy, including compelling value props, use cases, and messaging.
- Drive the GTM strategy for new product and feature launches at a global scale. Drive stakeholder alignment and enable global GTM teams to ensure proper narrative representation.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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