Media Effectiveness Specialist
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising sales, marketing, consulting, or media (e.g. search, social, mobile, display, and video media).
- 5 years of experience creating and presenting customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
- 5 years of experience in Consumer and Market Insights, media measurement, and privacy landscape.
Preferred qualifications:
- Experience identifying and recommending ways to improve video media buying and customer strategy (TV and YouTube).
- Experience in dealing with and influencing executive decision makers.
- Experience developing customer relationships to influence media and strategies.
- Interest in Implementation/Configuration of Measurement strategy including: MMM, Incrementality/Lift, Data-Driven Attribution, Web Analytics, Online-to-Offline.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
You will function as a trusted advisor and thought leader, leveraging thinking in specialized areas such as Marketing Mix Modeling, Attribution, Incrementality, and Brand Measurement, while maintaining a view of the broader media landscape.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Be responsible for the Media Effectiveness strategy across CEE markets and advertisers with a focus on their video investments. Set Media Effectiveness Strategy.
- Deliver transformational customer work on Google’s customers to help grow their media investments across Display and Video by proving the effectiveness of Google Media.
- Develop the ecosystem by leading external trainings, events and publications in selected topic areas, such as the approaches to media effectiveness measurement that merge several methodologies.
- Develop best practices for experimentation and trainings for sellers on priority areas with the goal to create structural capital and ensure accessibility of experiments.
- Partner with Product and Go-to-Market teams to provide “market-to-product” feedback, develop business cases for feature requests, and influence product.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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