Senior Programmatic Specialist
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
- Experience in marketing measurement, including incrementality testing, media mix modeling, and attribution analysis.
Preferred qualifications:
- 5 years of experience in Internet products and technologies, with strong business communication skills and the ability to collaborate cross-functionally with multiple teams and stakeholders, building relationships and leveraging negotiation and influencing skills.
- Experience in data analysis, ability to interpret complex datasets, identify trends, and translate findings into compelling narratives, with a strong aptitude for quickly grasping technical concepts and knowing when to apply them.
- Knowledge of programmatic platforms and products, the performance advertising market, or online ads landscape.
- Effective project management skills with the ability to oversee multiple, simultaneous solutions, supported by internal teams.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
The gTech Ads Solutions team partners with the Large Customer Sales (LCS) team to provide product and data driven expertise to empower our largest and most sophisticated customers meet their advertising goals. Our Large Customer Sales teams partner closely with the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. The team enjoys a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms and are uniquely situated to help shape how companies grow their businesses in the digital age.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Serve as a trusted advisor to key Google Ads clients, using digital marketing and tech solutions to address challenges, optimize media plans, and drive results.
- Build relationships with advertisers to drive outcomes through Google Ads, supporting the business life cycle from planning to optimization, and boosting adoption and growth.
- Collaborate with vendors and Sales teams to drive client growth, applying market and competitive insights to deliver tailored solutions.
- Serve as the customer’s Programmatic product expert, delivering consultative digital marketing solutions that solve challenges and enhance their digital maturity in Programmatic.
- Advocate for new product features, supporting customer adoption through setup, upgrades, and migrations to drive long-term success with Google Ads. Provide technical guidance and ensure proper infrastructure and data integration. Measure, analyze, and promote the value of Google Ads solutions compared to competitors.
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