Apps Specialist, Large Customer Sales (English, Mandarin)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in advertising business, marketing, consulting, or media.
- Experience with the application campaigns.
- Ability to communicate in English and Mandarin fluently to communicate and serve local clients.
Preferred qualifications:
- Experience in performance marketing, and media strategies.
- Knowledge of apps and mobile marketing ecosystems, and mobile user acquisition platforms, with Short Drama/Financial Technical/Apps industries.
- Knowledge of Mobile App Development on iOS or Android.
- Knowledge of the industry's issues within the marketplace.
- Ability to guide operational and initiatives.
- Excellent communication skills.
About the job
In this role, you will partner with internal and external stakeholders to define account level app strategies as a vehicle to achieve client's business objectives. You will lead pre-business, business, closing and execution engagements and take responsibility for advancing customer's feature and product adoption of Google’s app campaign offerings. You will demonstrate an understanding of Google products, unlock the potential of the app ecosystem and help app advertisers cultivate an install base of users that can drive business outcomes for the business. You will define success in the app ecosystem and understand various different measurement approaches used in the app space by attribution partners. You will be building partnerships at various levels of the organization, with focus on partnering with business teams, regional teams and global product teams.Google's Large Customer Sales (LCS) teams are strategic partners andindustry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Lead promoting efforts across all Google's App solutions for accounts in the Large Customer Sales (LCS) team.
- Partner with client-facing teams to scope and collect client requirements, provide guidance on app best practices, and apply technology and product knowledge to address customer's business and technology needs.
- Build C-level relationships with client decision makers and their agency counterparts to build and carry out marketing strategies.
- Use data analysis, technical expertise, and storytelling to craft executive narratives that position products as solutions to business priorities.
- Identify gaps in products and build business cases based on advertiser needs. Synthesize multiple viewpoints and communicate the client perspective for the product features and solutions necessary to drive success for Large Customer Sales (LCS) advertisers.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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