Growth Marketing Manager, CRM, Google Fi
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- 3 years of experience with managing CRM programs and strategies.
- 3 years of experience in an operational role.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- 3 years of experience in B2C email or life-cycle marketing.
- 3 years of experience managing creative and media agencies.
- Experience in developing and executing holistic strategy, balancing priorities and driving projects to completion.
- Experience in influencing and collaborating within the team as well as with cross-functional stakeholders using exceptional written and verbal communication.
- Experience in project management to bring projects to life with documented timelines and milestones.
- Experience with running A/B experiments and campaign optimization by using data analytics to find insights to maximize marketing return on investment.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Subscriptions and Customer Growth Marketing organization drives consumer apps and subscription growth. We partner with product engineering and insights to understand the user and bring helpful products to market while deepening the consumer relationship.
On Google Fi Wireless, we believe connectivity is a fundamental need, so we are committed to network access and reliability for all. We also believe that Google is uniquely suited to provide a seamless, technically advanced network that users love.
The mission of the Google Fi Growth Marketing team is to drive Fi subscriber growth through an innovative approach to acquisition and engagement. We pride ourselves on our test and learn culture and constantly partner with our cross-functional (xfn) stakeholders and across all marketing channels to maximize the impact of our efforts. Our scope is expanding all the time and the opportunities to push the boundaries are plentiful. We are a small yet mighty team with a huge focus on impact and team culture.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Own, define, and execute the strategy for a part of Fi Customer Relationship Management (CRM) program.
- Plan, define, and execute the Google Fi co-marketing strategy for Owned and Operated marketing channels across the Google-wide ecosystem.
- Develop and execute co-marketing and CRM campaigns (e.g., from writing a brief to sharing results and learnings).
- Scope opportunities, forecast impact, track and optimize performance, develop a learning agenda, run experiments, share results and new learnings, and identify new growth opportunities.
- Manage relationships with key stakeholders including Marketing, Product, Business Development (BD) and Operations to execute our co-marketing and CRM strategy. Manage agencies that are going to support our execution.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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