Principal Account Executive, Apps, Large Customer Sales
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of industry experience in digital advertising, consultative sales, business development, or digital marketing, or 8 years of experience with an advanced degree.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- MBA or Master's degree.
- Experience building relationships with executives, and managing multiple projects, business leads, and internal stakeholders.
- Experience with Google Ad Solutions, video advertising (e.g., AI-powered Performance and Video, CTV), with knowledge of competitor landscape across traditional and digital media advertising.
- Ability to develop joint business plans in ambiguous environments, influence/collaborate across organizations, and drive business success for the customer and Google.
- Ability to align strategies to deliver customer business outcomes.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The App vertical is a major contributor to the Services and Distribution Solutions sector, a rapidly expanding and diverse part of America's Large Customer Sales. As disruptors, we challenge our marquee App clients to transform their businesses and set new industry standards.
In this role, you will establish and own executive stakeholder relationships at several of our largest (and fastest growing) App customers. These clients are lighthouse brands and industry pioneers that value transformative ideas and expert execution to expand their customer base and grow market share.
As the Lead and Senior Account Executive on these businesses, you will be challenged to guide many different aspects of growing these large, complex businesses. This includes both external and internal stakeholder management, as many require cross product area efforts in the partner/priority partner program.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Build and manage relationships with executive clients and partner stakeholders, develop a comprehensive understanding of their business challenges, marketing objectives, and success metrics.
- Structure a long-term joint strategy between Google and clients, and lead a cross-functional team to collaborate on projects and drive client success.
- Plan and achieve growth goals through the presentation of Google advertising products/solutions that will help clients to meet their marketing objectives.
- Develop forward thinking, data-driven analyses, and consultative recommendations that align with customer goals, and quantify high-impact opportunities with clear recommendations to present to customers.
- Build knowledge of how Google Advertising products work and can be used to help meet a wide range of marketing objectives.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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