Senior Account Manager, Display and Video 360
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing role.
- Experience in using or providing Display and Video 360 (DV360) Media Solution.
Preferred qualifications:
- Master's degree in a business related field.
- Experience working in Digital or traditional agencies.
- Knowledge of the DV360 platform from a Media and Tech angle. Ability to conduct deep analysis of DV360 activity, identify optimization levers and design quality DV360 media plans.
- Ability to oversee multiple, simultaneous solutions executed by support teams.
- Ability to maximize the full value of the DV360 platform in the pursuit of their business and marketing objectives through having programmatic knowledge and designing quarterly account plans, excellent campaign design, delivering quality campaign performance, and campaign reporting.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Display and Video 360 (DV360) Media Solution Specialist, you will play a critical role in helping our customers and agencies maximize the full value of the DV360 platform in the pursuit of their marketing objectives. You will drive customer business objectives on DV360 through excellent media selling, campaign design, delivering high quality campaign performance and campaign reporting.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Help our customers maximize the full value of the DV360 platform in the pursuit of their business and marketing objectives through designing quarterly account plans, ongoing pipeline management, excellent media selling and campaign design, delivering quality campaign performance, and campaign reporting.
- Collaborate with media planning and the account team on designing and delivering term growth opportunities as well as in business plans. Collaborate with specialist teams and coordinate multiple projects to overcome GMP complexity and deliver client-centric solutions in a timely fashion.
- Serve as a liaison with clients regarding new DV360 product launches/alphas/betas.
- Contribute strategically to the growth and direction of GMP services and product through engaging with Product/GTM/RPLs.Promote Programmatic Buying both internally and externally.
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