Social Video Sales Specialist, YouTube (English)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing or product roles.
- Experience in the digital media landscape including formats, buy types, strategies across the sales funnel, YouTube, Video, TV, Display and Social.
- Experience utilizing sales strategies (e.g., sales narratives, sales pitches, etc.).
- Experience working with brands and in social marketing.
- Ability to communicate fluently in English to interact with business stakeholders.
Preferred qualifications:
- Experience in Comms Planning at a Business Director/Client Director level within a media agency environment.
- Experience identifying and recommending new processes and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional stakeholders.
- Experience managing Influencer/Brand agreements within an agency or advertiser.
- Experience in a leadership role, with the ability to navigate ambiguity and apply strong problem-solving skills.
- Ability to influence, build relationships across teams and functions to address customer needs and close agreements, and serve as a thought leader for Google products and the evolving landscape.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
YouTube Shorts and Demand Gen have an exciting role to play within this market, with more consumer time spent than other channels, a thriving and trusted creator ecosystem and an incredible mixture of formats (Short /Long, Mobile/TV) to help brands successfully deliver against a number of marketing outcomes.
The Social Video Team is a talented and aspiring team who will incubate, codify and scale our sales strategy, and helping to showcase YouTube’s role within the ads market.
In this role, you will be responsible for scaling activation of critical sales strategies to help the Google sales teams at large activate the opportunity. You will be responsible for working across the United Kingdom (UK) to refine and execute our go-to-market sales strategy to help grow advertiser and agency budgets by demonstrating YouTube’s Unique Selling Propositions (USPs) and value proposition within the market.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Collaborate across UKI (United Kingdom and Ireland) to develop and scale sales strategies for YouTube, YouTube Shorts, and Demand Gen to realise growth opportunities within the market and for customers.
- Develop expertise in the social ads market (across both brand and performance) and understand how to execute social-like campaigns on YouTube. Utilize industry insights alongside a proficient understanding of advertiser marketing strategies.
- Share and scale best practices, learnings, and sales strategies, such as objection handling, pitching, and compete tactics to upscale accounts and align solutions with customer and Google business needs.
- Resolve and address tactical tests that impede growth. Develop a feedback loop with a product to provide a view for success.
- Collaborate with Internal stakeholders to block and address detractors and drive growth, realising business outcomes.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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