Global Campaign Marketing Manager, Startups, Google Cloud Marketing
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 4 years of marketing experience, or experience in startup marketing or supporting VC and incubator partnerships, startups or cloud technologies
- Experience developing and managing global demand generation campaigns and enabling cross-regions for success
- Experience in marketing technical or products/solutions, or marketing to a technical audience
Preferred qualifications:
- Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing
- Experience in managing and delivering scaled cross-channel integrated programs with clear goals and objectives
- Experience in project/program management, with track record of effectively delivering large-scale or multiple projects at once with clear objectives, in fast-moving environment
- Strong stakeholder management skills, with experience in engaging cross-functionally and conveying crisp business outcomes using insights and narratives
- Excellent problem solving skills and analytical capabilities, with the ability to develop strategy, business plans, customer and market insights, run analysis to define project effectiveness and approach challenges and optimize performance
About the job
Google Cloud helps employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life.
As the Global Startup Campaigns Marketing Manager, you’ll enable demand generation for one of Google Cloud’s top priority audiences - startups.
You will be responsible for contributing to both a pipeline for sales and applications for the Google for Startup Cloud program through the successful planning and delivery of scalable, high-converting marketing campaigns, events and programs. You’ll develop messaging that resonates with your audience, and you’ll partner with the Global Demand Generation, Regional Marketing, and Sales Development teams to build and deploy impactful inbound campaigns (email, webinars, affiliate programs, events and more) - tracking the impact against targets and optimizing. You’ll also partner with program teams on new startup accelerator programs and Google for Startup Cloud program launches and adoption.
Responsibilities
- Execute global demand generation programs in partnership with regional marketing teams. Contribute to annual global targets, with quarterly milestones, for both sales pipeline generation (Series B+ startups) and approvals for the Google for Startups Cloud Program (Seed - Series A startups).
- Run your own campaigns and enable regions (JAPAC, EMEA, NORAM, LATAM) to drive their pipeline and approval target via building and deploying inbound campaigns such as email, webinars, events, affiliates, etc.
- Partner with program teams to launch new startup accelerator programs and Google for Startup Cloud program benefits, and drive acquisition.
- Maintain and optimize the performance of campaigns and programs, and communicate program insights to management and cross-functional teams on a regular basis.
- Test new marketing approaches, use advanced AI, analytics and experimentation to increase ROI and partner with Regional Marketing to share best practices.
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