Senior Consumer Research Analyst, YouTube
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Minimum qualifications:
- Bachelor's degree in Business, Economics, Finance, Statistics, Marketing Science, Psychology, a related quantitative field, or equivalent practical experience.
- 6 years of experience working in data analytics, consulting, data science, engineering, or a technical operations role.
- 6 years of experience in statistical problem solving and analyzing data sets using SQL, Python, or R.
- 6 years of experience working in consumer insights, market research, or management consulting, with a focus on quantitative methodologies.
- Experience in Conjoint Analysis and survey design.
- Experience with data visualization tools (e.g., Tableau, Power BI, Looker).
Preferred qualifications:
- Master's degree or PhD in a quantitative or research-focused field (e.g., Economics, Statistics, Marketing Science, Psychology, Data Science).
- 3 years of work experience working with executive leaders.
- Experience conducting research within the technology, media, entertainment, or sports industries.
- Familiarity with experimental design principles (e.g., A/B testing).
About the job
The YouTube Business Go-To-Market (GTM) team drives the strategic and operational engine for YouTube's Business Organization. We are responsible for shaping GTM priorities to accelerate growth, resourcing the business effectively, and enhancing capabilities for execution. Our functions include strategy and business operations, analytics and data science, partnership enablement, and product activation. We build the essential infrastructure (data, reporting, dashboards) and leverage strategic problem-solving to drive change across a global scale, ensuring YouTube's products reach the right audiences effectively.
In this role, you will apply your expertise in consumer research methodologies (e.g., TAM estimation, conjoint analysis, user focus groups, research panels), to estimate the addressable market and consumer appeal for new product initiatives, primarily within sports, music, and media verticals. Your insights will directly inform product development and go-to-market strategies. You will collaborate closely with business leaders and cross-functional teams, translating complex quantitative findings into clear, actionable recommendations that drive strategic decisions.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
The US base salary range for this full-time position is $141,000-$207,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Design, execute, and lead consumer research studies (e.g. Conjoint Analysis).
- Develop quantitative models to estimate addressable market size, forecast potential uptake, and identify key value drivers for new product concepts (sport, music, media).
- Analyze and synthesize complex research data, translating findings into actionable insights and strategic recommendations for GTM and product teams.
- Collaborate with cross-functional partners (Product Management, Strategy, Business De Marketing, Finance) to integrate research findings into business cases and strategic planning.
- Present research methodologies, findings, and strategic recommendations clearly and persuasively to audiences, including executives.
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