Manager, Measurement Implementation Experts
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience developing relationships with customers, and working with digital media or digital marketing/advertising solutions.
- 5 years of experience leading, mentoring, and developing teams.
Preferred qualifications:
- Master's degree or equivalent practical experience.
- Certification in Analytics and digital advertising measurement.
- Experience with media mix modeling, A/B testing, incremental and advanced Google Analytics integrations. Familiarity with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google Ads, Google Analytics, Google Marketing Platform, etc.
- Experience in dealing with and influencing executive advertiser and agency decision-makers and presenting data/results to executive audiences.
- Ability to track record and manage cross-functional and cross-regional partnerships.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Define and advocate the overall measurement strategy, ensuring it aligns with evolving customer needs, product complexities, and regulations, particularly around privacy.
- Build, manage, and coach a team of skilled Measurement Implementation Experts (MIEs). Foster the growth through mentoring and skills development, enabling them to deliver high-impact work that drives business.
- Guide your team to provide expert KPI consultation, conduct measurement and attribution experiments, and implement Google's solutions to improve clients ROI and measurement maturity.
- Ensure your team possesses deep expertise in Google's measurement platforms and methodologies. Coach them to effectively interpret results and empower sales teams with data-driven insights for upselling and cross-selling.
- Foster knowledge sharing and proactively identify measurement issues. Adapt your team's skills and resources to meet evolving needs. Identify and scale best practices across the organization.
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