Lead Gen Account Manager, Large Customer Sales (German, English)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of advertising, consultative sales, business development, online media environment, or marketing roles.
- Ability to communicate in German and English fluently to support client relationship management in this region.
Preferred qualifications:
- Experience with Google Performance and Branding solutions (e.g., Search, Video, Display).
- Experience with German advertising landscape or Finance clients.
- Experience in consultative sales and account management.
- Ability to take initiatives and capable of seeking additional business development opportunities.
- Ability to think strategically and develop recommendations and action plans.
- Excellent problem solving skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Across the Comparison and Lead Gen team we support some of the biggest comparison and affiliate players in EMEA and many others who all act as key decision making partners to millions of consumers across many industries.
While some decisions are very simple, others are complex and can take a long time (e.g., Insurances, Mortgages, Travel, or more). To maximize what our solutions can do for these customers requires a deep understanding of the client's processes and user journey as well as working on the forefront of our measurement and product solutions in close collaboration with product management and specialists.
In this role, you will help some advertisers scale up their first successful steps in the upper funnel or pursue Share of Wallet shifts from previously TV heavy advertisers like C24 or Verivox.
Responsibilities
- Build and manage relationships with clients, and develop an understanding of their business challenges, marketing objectives, and success metrics.
- Work proactively and cooperatively with internal and external stakeholders to ensure workflows and projects are completed on time to a high standard.
- Plan for, and achieve, business growth goals, through the presentation of Google advertising products/solutions that will help clients to meet their marketing objectives.
- Develop forward thinking, data-driven analyses and consultative recommendations that align with customer goals, and quantify high-impact opportunities with clear recommendations to present to customers.
- Build an in-depth knowledge of how Google Advertising products work and can be used to help meet a wide range of marketing objectives.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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