Business Intelligence Analyst, Consumer Apps Marketing (English, Spanish)
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Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Minimum qualifications:
- Bachelor's degree in Mathematics, Economics, Statistics, Operations Research or other fields involving Quantitative Analysis and Research, or equivalent practical experience.
- Experience running paid social media campaigns, budget management, designing tracking, and measurement across social platforms.
- Experience translating research findings and insights into marketing recommendations.
- Experience designing, scoping, executing, and delivering research and analysis projects.
- Ability to communicate in English and Spanish fluently to engage with local stakeholders.
Preferred qualifications:
- Experience using SQL to extract and manipulate data, building reporting dashboards.
- Experience working in high data volume environments.
About the job
Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.As a Business Intelligence Analyst for Consumer Apps Marketing (CAM), you will be the analytical engine behind our "Social Flywheel" for Search and the continued acceleration of Gemini. You will lead the new measurement mandate, tracking mindshare, social sentiment, and Share of Voice (SOV) against emerging AI and social competitors. Beyond pure analytics, you will serve as the operational backbone for the Brand Pulse tracking programs, ensuring data quality and cross-functional synthesis. This role is unique in its blend of advanced statistical modeling (correlation between social excitement and product usage) and high-impact program management for our regional research initiatives.
Responsibilities
- Develop and maintain dashboards to track weighted engagement, SOV against competitors, and social sentiment across social media.
- Build statistical correlation models to validate how "Social Excitement" serves as a leading indicator for brand preference and sustainable product usage (DAUs/Visits).
- Produce monthly global earned and owned reports and in-depth performance analysis for local activations in Brazil, Mexico and SPLA.
- Act as the primary POC for research partners (quadrant/material), managing survey translations, stakeholder requests, and data quality audits for Search and Gemini trackers.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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