Measurement Specialist, Large Customer Sales (English, Mandarin)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in consulting, research or analytics research in digital media, sales, marketing, or product areas.
- Experience in using data to identify and recommend ways to improve product and customer strategy.
- Experience identifying key internal stakeholders to build networks and contribute to cross-functional collaboration.
- Ability to communicate in English and Mandarin fluently to interact with local clients and stakeholders.
Preferred qualifications:
- Experience analyzing and manipulating data sets using tools like R, Python, and SQL, and applying statistics in understanding patterns and providing insights.
- Experience with direct response attribution measurement methodologies, tools (e.g., marketing mix modeling), and data sets.
- Experience in a client-facing role with the ability to translate client business needs into product adoption opportunities.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will be advising clients and the industry on measurement strategies to enhance business performance and will collaborate with internal and external stakeholders to promote the adoption of Google's preferred measurement methods and products. You will also design tests and conduct research to help clients in understanding the advertising effectiveness across digital platforms and media. You will possess problem-solving and critical thinking skills, experience with large datasets and data tools, and the ability to work cross-functionally with advertisers, sales teams, and other members of the Product specialist team.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Collaborate with clients and Google/client product and data teams to measure business value and involve in building and implementing measurement strategies that showcase how clients can improve business outcomes through customized measurement techniques.
- Drive the adoption of preferred measurement methodologies, products, and approaches across clients, verticals, and the industry.
- Design tests using client data and Google or third-party technology tools to demonstrate the effectiveness of robust measurement practices.
- Conduct in-depth custom ad studies and analyses in understanding the relative impact of different marketing strategies across digital platforms and media.
- Share and scale best practices, learnings, and business strategies (e.g., objection handling, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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