Marketing Manager, Geo Auto
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing.
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience creating messages for complex, technical and nuanced products and scaling outreach through multiple channels.
- Experience working in B2B market.
- Experience managing creative agencies to create content for and launching B2B digital marketing programs.
- Experience in project management, coordinating marketing activations and go-to-market plans across the team.
- Experience working with executive members of cross-functional teams to influence outcomes, with excellent leadership and collaborative skills.
- Ability to operate in a dynamic, fast-paced environment and manage multiple projects and stakeholders simultaneously.
About the job
In this role, you will be responsible for the positioning, launching and promoting products in the Geo Auto portfolio. You’ll be in charge of marketing and driving awareness of our latest product updates, and educating our customers on best practices and practical guidance, enabling automotive OEMs and their consumers to utilize and engage with our products.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Own Product and Industry Marketing for products within the Geo Auto portfolio, including launching new products in-market in collaboration with cross-functional stakeholders, and developing strategies to grow adoption of existing products.
- Work with cross-functional teams (Product, Sales, UX, Engineering, etc.) to develop the marketing strategy and messaging behind new and existing product innovations to help drive OEM and user adoption.
- Craft announcement materials, videos, event presentations, educational resources to convey the value of these products and facilitate OEM new vehicle introduction success.
- Help inform the development and future roadmap of new Geo Auto products based on OEM feedback and market insights.
- Work on industry events and secure marketing opportunities for Geo Auto.
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