AI Campaign Manager, Field Programs, Google Cloud
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing or practical Artificial Intelligence (AI).
- 2 years of experience working with Field teams (regional marketing or regional Sales).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience in growth marketing, behavioral data analysis, and marketing analytics.
- Understanding of cloud and AI trends and emerging technologies.
- Ability to leverage Artificial Intelligence (AI) for innovation, automation, and creative content development.
- Ability to succeed in demand generation, self-service campaigns, product marketing, or activation.
- Ability to drive customer adoption and bring new innovations to market.
- Ability to thrive in fluid environment, with strong attention to detail.
About the job
The Google Cloud Platform team helps customers transform and evolve their business through the use of Google’s global network, web-scale data centers and software infrastructure. The Cloud Marketing team is looking for people who can help us write and tell the story of our customer's journey. Understanding the power of our products and how they impact businesses, you will help share how we provide our customers with the best solutions for innovation. If you’re as excited about building what’s next as we are, Google Cloud is the place for you.
As a Global Campaign Manager for Google Cloud AI, you will play a pivotal role in enabling regional and AI sales Go-To-Market (GTM) organization to bring the latest AI solutions and applications to market. You will be a key member of the Global Demand Generation team, ensuring rapid deployment and execution of demand generation and full-funnel marketing experiences that drive customer engagement and business growth.
In this dynamic role, you will collaborate with a diverse group of stakeholders, which includes: Global Marketing Teams, partner with campaign development, messaging alignment, and content creation. Regional Field Marketing, enable regional teams with tools, resources, and strategies to execute global campaigns locally. AI Sales GTM, work with sales leadership to define target audiences, develop compelling business narratives, and drive pipeline generation. Staying abreast of the latest product marketing roadmaps, competitive intelligence, and value propositions. Product Teams, providing feedback, influencing product development, and ensuring solutions meet customer needs. Leverage public relations, analyst relations, and content marketing to amplify AI story and build market leadership.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $132,000-$196,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Lead the development and execution of field marketing strategies for new AI campaigns, ensuring seamless coordination across all regions and sales teams.
- Bridge the gap between demand generation activities and sales execution, smooth the lead-to-opportunity process. Develop and promote compelling offers that resonate with target audiences and drive conversions.
- Build strong partnerships with regional marketing and sales teams, providing them with the training, content, and support necessary to execute impactful demand generation tactics for Applied AI solutions.
- Conceptualize, manage, and deliver high-impact, lower-funnel content, tactics, and programs that equip regional marketing and sales teams for success.
- Maintain an understanding of the evolving AI landscape, including emerging trends, competitive dynamics, and the evolving needs of customers in both the public and private sectors.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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