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Group Brand and Creative Lead, Subscriptions, Customer Growth

GoogleSan Francisco, CA, USA; Los Angeles, CA, USA; +3 more; +2 more
This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Los Angeles, CA, USA; New York, NY, USA; Mountain View, CA, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 13 years of experience in brand marketing for a consumer brand or creative agency.
  • Experience developing and launching global brands and campaigns in a changing environment.
  • Experience guiding creative development with both external agencies and internal teams.

Preferred qualifications:

  • Ability to influence stakeholders at all levels.
  • Excellent skills in brand building, brand platforms, and product positioning.
  • Excellent attention to detail and a solution-oriented mindset.
  • Excellent communication and organizational skills.
  • Passion for the technology industry and an understanding of Google's core products.

About the job

The Subscriptions and Customer Growth Marketing team helps consumers unlock the full value of Google through our key products, including Google One subscriptions, Google Photos, and Google Fi.

In this role, you will be a senior creative and brand leader to drive horizontal brand and creative work across our portfolio of high-priority products. You will be an innovative problem-solver who is passionate about building brands and developing strong creative campaigns for daily active users.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Develop new brand marketing and creative strategies to engage our users in the mid to lower funnel to take action across Key Performance Indicators (KPIs) such as consideration to conversion.
  • Manage creative development and production of brand/social campaigns, brand strategies, marketing programs and activations tailored to different audiences, markets and business needs by working cross functionally and with external agency partners
  • Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints.
  • Demonstrates understanding of Google Grade principles and is able to ensure all work supports and builds the Google brand.
  • Partner closely with key and other executive Google marketing cross functional team members and external agency partners to ensure alignment on key milestones across the creative/campaign development process.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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