Data Transformation Lead, Media and Entertainment
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- 1 year of client-facing experience, with a track record of influencing across levels.
- Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Excellent written and verbal communication skills.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Data, Measurement, and Analytics (DM&A) team for CG&E's Media and Entertainment vertical is at the core of unlocking growth for our Ticketing and Sports Betting advertisers. We harness the power of data, tech, and measurement to enhance customer value, influence product direction, and pioneer transformative AI use cases that are reshaping the advertising landscape. Join our exceptional group of ALs and DTLs to help us capture the significant growth potential within our largest and most strategic customers!
As a Data Transformation Lead (DTL), you will be accountable for measurement solution design and driving client commitment for key data integration capabilities by owning the durable measurement narrative with clients at all levels. You will establish modern measurement foundations that will ultimately drive better media outcomes and accelerate AI Innovation through follow-on projects like lead scoring and predictive bidding. You will drive executive influence by articulating the business value of durable measurement, coordinate the efforts of external and internal resources to accelerate infrastructure implementation.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $118,000-$174,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Partner with customers to define data/measurement strategy and roadmap successful execution.
- Lead the 1P data integration and durable measurement business cycle for performance and lead generation advertisers across Google buying doors (e.g., Google Ads and Google Marketing Platform).
- Drive conceptual client buy-in and adoption of both foundational infrastructure such as Enhanced Conversions, Enhanced Conversions for Leads, gTag, GA4, and advanced usage of Google Ads Data Manager, sGTM, PAIR, etc.
- Act as the primary contact for durable ad measurement and 1P data ingestion in Google platforms, leveraging deep expertise to educate and influence stakeholders.
- Drive adoption of Google's more advanced AI offerings. This extends beyond the AI capabilities currently embedded within our Google Ads products to deliver enhanced value to our customers.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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