Claims Research and Insights Manager, Ads Marketing
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Minimum qualifications:
- Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
- Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience managing research and measurement agencies.
Preferred qualifications:
- 3 years of experience with qualitative research methods and approaches.
- Experience with designing experiments, analyzing data from experiments, and summarizing findings and experience analyzing and manipulating data sets to leverage data insights into presentations for business stakeholders.
- Experience with data querying languages (e.g. SPSS, R, SQL) and tools to work with data sets.
- Experience with sampling, survey writing, and analysis of survey data including weighting and assessing data quality.
- Experience working on a highly cross-functional team with ability to manage projects with multiple stakeholders and priorities.
About the job
The Global Market Insights (GMI) team is a Center of Excellence within Ads Marketing. Our focus is on consumers, advertisers, and ads research that enables effective marketing, positioning, and pitching of Google and YouTube ads products. We partner closely with marketing, GTM, and business messaging stakeholders, to ensure our research is timely, and effectively leveraged in Marketing and business narratives and events. As part of the GMI team, you will tap into Google’s internal data and work with research vendors to design programs that are methodologically and tuned to answer ads marketing's most pertinent business questions.
As a Research and Insights Manager, you will have the opportunity to contribute to the design, execution, and analysis of qualitative and quantitative research across the most important parts of Google’s Ads business and products, globally. You will conduct message tests, qualitative and quantitative studies, or ads effectiveness studies, and share insights with Marketing and Sales leadership. You’ll keep ads marketing and sales teams informed of consumer and customer behavior and perception changes to enable ad sales and ads marketing Go-To-Market.
You will work proactively with stakeholders across functions to ensure the research design aligns with business objectives and manage the work according to the desired timeline. You will develop and share the key findings and produce compelling claims to enable our business and marketing businesses and key moments.Responsibilities
- Build cross-functional partnerships to identify business questions and insights needed to drive the Google Ads marketing agenda forward.
- Deliver research that generates insights for internal stakeholders and conducts quantitative and qualitative studies, lab studies, experiments, or observational studies.
- Work with market and survey research vendors, write RFPs and control the quality of data provided by vendors.
- Provide research and investigative thought leadership by designing and recommending new analyses, infrastructure, or experiments, to drive improvements in the business.
- Develop compelling claims for external thought leadership and business enablement.
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