Senior Content Lead, Think with Google
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing or a similar role (e.g., business journalism, publishing, consulting, research, thought leadership, Business-to-Business publishing, content marketing).
- 2 years of experience managing people or teams.
Preferred qualifications:
- 15 years of experience in a content leading role.
- Experience working in a tech, marketing, Business-to-Business publication, or in the research/publishing arm of a consulting firm.
- Experience in conducting light touch analysis to inform insights as part of writing.
- Knowledge of marketing or digital advertising landscape and advertiser needs.
- Ability to edit team members’ content while managing your own workload.
About the job
As the Senior Content Lead, you will define the content agenda/calendar and guide a team of writers and AI specialists to produce high quality, insightful content. As a player-coach, you will identify content/story ideas in line with Google Ads marketing priorities, write content for Business-to-Business audiences, and review/edit content by other members of the team.Responsibilities
- Develop a steady flow of stories and content ideas on latest developments at the intersection of marketing, advertising, and AI.
- Own development of content from ideation, writing drafts, to editing and delivering long and short- form content identifying new and existing editorial formats that can best tell Google's stories.
- Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
- Leverage external data sources to identify trends and insights for use in publication.
- Lead, manage, and mentor a small team of in-house writers.
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