Lead, Customer Engagement and Operations, Global Ads Marketing
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Please submit your resume in English - we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
- 1 year of experience in people management.
- Experience working cross-functionally with various stakeholders and teams.
Preferred qualifications:
- Experience with multi channel (email, notifications, messaging etc.) life-cycle marketing and variant testing.
- Experience building cross functional partnerships and managing senior stakeholder relationships.
- Experience with Marketing Automation technology, familiarity with GenAI tools and innovations in the field of customer engagement.
- Experience in building, growing, and managing teams.
- Familiarity with relational databases including SQL queries, database definition, and schema design with excellent project management and communication skills.
- Familiarity with Google products, particularly Google Ads.
About the job
This role is a part of the Advertiser Engagement and Operations team, which is the one-stop shop, center of excellence for scaled marketing outreach to Ads customers. This team is at the center of architecting how marketers connect with and enable success for Google Ads customers, delivering meaningful customer interactions at scale, with continually optimized messaging infrastructure, intelligence, and operations.
In this role, you will lead the Advertiser Engagement and Operations team that enables and guides marketers to deliver hyper-personalized, cross-channel, and high-impact customer interactions at scale. This team sits within the broader Ads Marketing and Center of Excellence (ACE) team and is the engine that powers all scaled marketing reaching Ads customers. In this role, you will develop a scaled marketing center of excellence, pushing the boundary of how marketers engage with customers. You and your team will identify opportunities and integrate GenAI capabilities to unlock new channels, drive operational efficiency, and amplify impact for customers. You will drive collaboration with various marketing teams to build scaled marketing campaigns and advocacy programs critical for the success of our advertisers. In this role, you will build strong cross-functional partnerships with marketing, vendor partners, infrastructure, and analytics teams to enable campaign execution and optimize existing processes.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Lead a team of operations managers, who will own campaign planning and delivery for business critical, strategic programs for Google Ads advertisers.
- Identify opportunities to scale business impact and integrate GenAI capabilities to drive operational efficiency and optimize campaigns.
- Partner with infrastructure teams to unlock and land new channels to connect with customers at scale.
- Build and socialize customer marketing and operational best practices across the marketing organization.
- Manage campaign development workflows and cross-functional stakeholder engagement.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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