Agency Analytical Lead, Exchange Platforms
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Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 4 years of experience in Business Intelligence or Data Analytics.
- 2 years of experience in SQL and Data Visualization (e.g., Looker, Tableau, Power BI, Qlik, or similar technologies).
- Experience in using data to generate client insights.
Preferred qualifications:
- Experience managing and optimizing digital display, video, and connected TV advertising campaigns for large, complex clients.
- Experience in programmatic or digital media, either at an agency or directly with advertisers in an investigative role.
- Experience with measurement platforms, Ad operations, exchanges, DSPs, SSPs, private/programmatic deals, publisher monetization, or Ad platforms.
- Ability to analyze complex data and translate it into actionable insights that drive business decisions.
- Excellent presentation, verbal and written communication skills to articulate compelling data narratives to various audiences.
About the job
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, Go-To-Market (GTM) strategies and incubate business growth for a variety of products.
As an Agency Exchange Platforms Analytical Lead in APAC, you will be responsible for developing marketplace intelligence that enhances the strategies of the Agency partners and the brands they manage in the programmatic advertising market and helps them uncover new opportunities for growth across the Ad exchange, through investment in media and optimization of their media buying. You will build close relationships with key stakeholders internally and externally to share and provide insights into key trends in programmatic media buying. You will also support the APAC Exchange team with business intelligence resources necessary for effective decision making and revenue tracking across the region.
Responsibilities
- Develop data-driven media sales recommendations that align with the business objectives of the Agency partners and their brands.
- Quantify high impact media investment opportunities with clear implementation recommendations and pitch to Agency-managed brands when applicable.
- Partner with exchange sales and product teams to develop, test tools, templates and frameworks, and to streamline, scale agency and brand customer analyses.
- Analyze data and partner with APAC exchange leadership to identify new opportunities and support effective decision making by providing thought provoking and actionable insights and analysis to business leadership.
- Develop and maintain accurate, durable, and scalable data pipelines, dashboards, and infrastructure to empower APAC exchange stakeholders to self-serve answers.
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