Senior Analytical Lead, Travel
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media problem solving, advertising business, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- 1 year of experience in client-facing with influencing across levels.
- Knowledge of SQL, databases, and automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Ability to analyze datasets and convert them into insights that are presented in a compelling story.
- Excellent communication skills with delivering simple and compelling stories.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.In this role, you will be a trusted advisor to customers and agencies, using data-motivated insights to solve client's growth tests and achieve their business goals. You will serve as the Google owner of client’s marketing measurement plans and a partner to Google's ad business teams, who will work to bring the best of Google's advertising solutions to their customers. You will help clients modernize their marketing measurement by adopting best practices. You will use user behavior insights, customer segmentation, and Google internal data to devise marketing strategies that drive successful results.Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Be an expert in helping Google media via the triangulation of incrementality experiments, Marketing Mix Modeling (MMM), and attribution.
- Use predictive and statistical modeling techniques to solve tests, uncover opportunities and develop solutions for client business. Help customers navigate industry standards and alternatives.
- Seek out selection makers, test the status and influence selections by telling stories with data, both visually and verbally. Foster and own client relationships including marketing/advertising, finance and corporate strategy.
- Partner with internal and external product, research, data and measurement teams to bring investigative capabilities to customers.
- Consult with clients as an industry advocate and analyst on their total opportunity and value delivered for driving their business outcomes with a growth mentality.
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