Group Creative Lead, Design, Brand Studio
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This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; New York, NY, USA; San Francisco, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 15 years of experience leading a design team.
- A portfolio of creative work displaying experience in brand, interactive, conceptual, experiential, or technology design.
Preferred qualifications:
- 5 years of experience managing teams.
- Knowledge of emerging technologies, specifically Large Language Model (LLMs) and generative tools to push the boundaries of creative production.
- Understanding of design and technology trends and how to apply them across projects, along with a grasp of creating assets for multi-resolution platforms.
- Ability to apply attention-to-detail with a belief that every pixel in a Doodle and every word in a social caption is a chance to build brand positive sentiment.
- Ability to find the "magic" in technical constraints and fast-moving timelines.
About the job
Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.As a Design Leader at the helm of the Google Brand Design Studio, you will bring a holistic goal where art meets technology, driving design excellence across the entire brand spectrum. As the steward of the Master Brand Identity, you will safeguard the visual system’s integrity while simultaneously breathing life into the brand through dynamic campaign ecosystems and engaging always-on social programming.
As the creative lead for the company’s most beloved canvas, the Google Doodle, you will transform a functional product surface into a daily moment of human connection, by ensuring every touchpoint is innovative, emotional, and unmistakably Google.
You will partner with Creative Leads, Marketing Leads, producers, and agencies to ensure the team's work is creatively brilliant, strategically excellent, and true to brand standards across a dynamic range of projects from TV and social campaigns to premiere out-of-home and print placements. As a Group Creative Lead, Design, you will have the experience in brand platforms to improve and evolve the brand standards to new places. The ideal candidate brings a leadership background rooted in exceptional design, while being capable of stepping in and crafting work when necessary.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Build and lead the Design Studio’s team of designers, establishing craft across the work, inspiring a culture where designers grow and develop a goal for the team’s future.
- Drive the conceptual and visual evolution of the brand’s most high-impact expressions, including integrated brand campaigns, always-on social content and the Google Doodles platform.
- Collaborate with cross-functional partners including marketing and creative leads, as well as agencies, to ensure the design studio’s output across platforms is strategically excellent, drives key business objectives, and is exemplary of the Google brand.
- Serve as a trusted steward of the Google brand’s visual expression and integrity, while identifying innovative and contemporary opportunities to bring the brand to life across platforms.
- Drive new ideas that embrace generative AI in design systems and leveraging AI to optimize/scale design systems for efficiency.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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