Data and Measurement Account Manager, Northern Europe
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 2 years of experience in digital media, sales, marketing, or product roles.
- 2 experience in data management or its integration into media buys.
- Experience working with digital organizations.
Preferred qualifications:
- Experience in data integration and media/attribution strategy.
- Experience in business development, client relationships.
- Experience in advanced data analysis and web analytics/Search engine optimization (SEO), or digital advertising such as programmatic media and advanced search marketing.
- Knowledge of Google Media Platforms, including Google Ads, Search Ads 360, and Display and Video 360.
- Knowledge of value proposition and core capabilities for Google Analytics 4, along with knowledge of Google advertising solutions, including Google Ads and Google Marketing Platform.
- Knowledge of the local internet industry, cultural landscape, and current marketplace trends across Northern Europe.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
New Product Solutions is the link between Google’s Product and Sales organizations. We turn product innovations into client solutions that enable our customers to get the most out of Google’s advertising products and the web. We partner with Sales team members in building the strongest commercial strategy, and we equip customer-facing Googlers with essential product expertise. We are fascinated by all things digital and passionate about shaping the quickly evolving world of online advertising.
Responsibilities
- Manage a portfolio of clients in Northern Europe advising/supporting them on industry-leading measurement solutions ensuring optimal media performance.
- Activate/scale adoption strategies for first-party data projects, help customers collect, segment, and integrate data while leveraging the power of Google AI.
- Lead digital transformation projects, guide clients to improve their digital marketing outcomes through first-party data integration and advanced techniques like machine learning for customer behavior prediction. Collaborate with a team of Google sales, technology and media experts to deliver successful business outcomes for our clients.
- Advise on technical solutions, including data collection (e.g., Google Analytics, tag management), cloud-based customer data management (e.g., Google Cloud, Ads Data Hub, BigQuery), and data activation in advertising platforms (e.g., SA360, DV360, Google Ads, and their APIs).
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