Global Campaign Marketing Manager, SMB, Google Cloud
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing in the SaaS, cloud, or AI industries.
- Experience with content writing or managing creative agencies that support copywriting.
- Experience in demand generation metrics like marketing qualified leads (MQL) and qualified sales opportunities (QSO).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience driving process and tool improvements for operational scale and productivity.
- Experience working for or supporting small and medium-sized businesses.
- Experience as a strategic partner for multiple executive stakeholders.
- Ability to build effective relationships with a range of audience.
- Excellent problem-solving skills.
About the job
Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build what’s next for their business — all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life.
As the Global Campaign Marketing Manager for SMBs, you’ll enable demand generation for one of Google Cloud’s largest base of customers - Small and Medium-sized Businesses (SMBs). You will lead the global cloud and infrastructure AI campaigns for Google Cloud's small and medium-sized business customers. You will be part of a team that is responsible for acquiring SMB leads for the global and North America SMB sales organization and rolling out centrally built programs with regional SMB Marketing leads across EMEA, LATAM, and JAPAC.
You will partner with cross-functional teams to create end-to-end demand programs and develop relevant messaging for the broad SMB audience. Your demand programs are multi-channel strategies across paid media, email marketing, in-person events, webinars and outbound cadences that regional teams can scale and deploy to drive measurable acquisition of leads and business pipeline.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Drive the global campaign strategy for Cloud AI and Infrastructure AI (e.g., VertexAI, Gemini models) for the SMB audience, focusing on making our broader AI full-stack narrative more compelling to this segment.
- Own global-sourced AI leads and pipeline goals for SMBs, collaborating with regional marketing/sales development teams globally to meet these goals.
- Create bespoke SMB content calendars featuring AI solutions in the form of practical guides and thought leadership assets with demand generation programs that help amplify them.
- Run campaigns and enable regions to drive their Cloud AI and Infrastructure AI pipeline via building and deploying demand generation channels.
- Work with cross-functional teams to build SMB mid-market-focused marketing strategy; influence campaign development/rollout. Partner with teams focused on Agentic AI solutions for SMB, ensuring a holistic GTM message for entire AI stack.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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