Country Marketing Manager (English, Italian)
- linkCopy link
- emailEmail a friend
Google welcomes people with disabilities.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 13 years of experience in product marketing, brand marketing, marketing strategy or consulting.
- 5 years of experience people manager.
- Ability to communicate in English and Italian fluently to work with customers in Italy.
Preferred qualifications:
- Knowledge of local industry players in order to close successful partnerships.
- Understanding of Google's strategic and competitive position, and determining the optimal way to position products in the market.
- Keen understanding of the AI, search, online advertising, hardware & web publishing markets.
- Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence, demonstrated ability to lead early stage strategic marketing initiatives.
- Skilled in analyzing products, customers, market dynamics, and working on a variety of products.
- Proven, successful track record of managing direct and cross-functional teams to increase company revenue and awareness through well-executed marketing efforts.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Country Marketing Manager for Italy is responsible for supporting Google's growth and business growth generating efforts in Italy through effective and results-focused marketing campaigns. You are a flexible, hard working, experienced individual, passionate about tech, able to analyze, measure, position, package, and promote Google’s product and business offerings in the country. You are proficient and passionate about using AI tools to improve business outcomes.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Strategize marketing plans with a strong focus on brand and product launches, to shape Google’s position and narrative in the market.
- Manage the Italian marketing budget and advocate for the needs of the market in a fast-changing and dynamic international company, as a member of the Italy Leadership team.
- Lead the development of Google's marketing plans for consumer and advertiser products in Italy, working closely with Google product, PR, and Sales teams.
- Evaluate Google’s brand and reputation and initiate programs to enhance Google brand through development of creative programs, brand awareness campaigns and promotions, working closely with Google public policy teams.
- Identify and develop innovative brand strategies and plans to drive engagement and product adoption. Develop marketing plans for partners and customers, and be accountable for driving plans through to implementation.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.