Account Strategist, Mid-Market Sales, Google Customer Solutions, Italian Market
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in sales, business development, advertising, account management, marketing, or consulting, or 3 years of experience with an advanced degree.
- 4 years of experience with digital marketing or advertising.
- Experience working with advertisers, agencies, or clients.
- Ability to communicate in Italian and English fluently to support client relationship management in this region.
- Ability to travel up to 20% of the time.
Preferred qualifications:
- Master’s degree in a business related field.
- Experience strategically assessing and achieving client success via sales techniques, including effective questioning, objection handling, and competitive selling.
- Experience working with channel sales, advertisers, agencies, or clients.
- Ability to manage and prioritize a portfolio in an advertising or media sales context, and achieve goals to drive growth.
- Ability to build compelling narratives and utilize storytelling as a client engagement strategy.
- Expertise in launching and managing paid digital advertising campaigns, particularly in Google Ads and other digital marketing platforms.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
The Mid-Market Sales (MMS) team is a critical growth engine for clients in GCS designed to grow medium and large-sized fast growing businesses in Italy. Through long-term relationship development, we’re dedicated to understanding the business goals by providing advertising solutions to drive business success.
MMS Account Strategists are sellers who serve as advocates of Google. Using a deep understanding of clients’ business goals, Account Strategists improve campaign performance, drive thoughtful Google product adoption, and build short- and medium-term strategies to meet business and marketing objectives. In this role, you will design transformative media strategies for growth based on the customer objectives.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Deliver against quarterly business and product growth goals. Oversee stakeholder management and build relationships with the end customer or agencies.
- Own a portfolio of medium- and large-size businesses by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks, and building multi-quarter plans for achievement.
- Drive customer growth by delivering outstanding customer business experience and achieving customer business and marketing goals. Pitch and consult with customers proactively to support annual digital marketing discussions and budgets.
- Develop forward thinking, data-driven analyses and consultative recommendations that align with customer goals, and quantify high-impact opportunities with clear recommendations to present to customers.
- Build an in-depth knowledge of how Google advertising products work and can be used to help meet a wide range of marketing objectives.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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