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App User Acquisition and Monetization Specialist

GoogleMountain View, CA, USA; New York, NY, USA; +3 more; +2 more

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; Los Angeles, CA, USA; San Francisco, CA, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in the mobile app ecosystem in a customer-facing role (e.g., consulting, account management, or technical sales).
  • Experience with the mobile app user acquisition and business generation life-cycle.

Preferred qualifications:

  • Experience with user acquisition, ROAS optimization, app analytics platforms (e.g., Firebase, Google Analytics), Mobile Measurement Partner (MMP) and ad monetization.
  • Understanding of mobile app analytics, cohort analysis, and key performance indicators (KPIs) such as ROAS, LTV, etc.
  • Ability to manage cross-functional projects and stakeholders (e.g., Sales, Product Management, Engineering).
  • Excellent communication and presentation skills, with the ability to convey technical concepts to both business and technical audiences.

About the job

Global Partnerships Sellside empowers online publishers to maximize their business potential with ad solutions such as AdMob, AdSense, and Google Ad Manager.

As an App User Acquisition and Monetization Specialist, you will be instrumental in driving business growth for our app developer partners. You will be a dedicated expert focused on connecting monetization performance with a user acquisition strategy to drive a profitable growth flywheel. Your role will involve consultation, data analysis, and cross-functional collaboration to help developers optimize their Return on Ad Spend (ROAS) and scale their businesses.
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

The US base salary range for this full-time position is $106,000-$153,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Identify and engage with high-potential AdMob partners to analyze and optimize their user acquisition and business generation strategies.
  • Lead consulting sessions and in-depth search analyses to troubleshoot UA performance gaps, shifting the measurement focus from Average Revenue Per User (ARPU) to a holistic Return On Advertising Spend (ROAS) framework.
  • Serve as a subject matter expert on the UA-Mediation link, guiding developers on how to best leverage their first-party data from AdMob and Firebase to inform their campaign strategies across Google and third-party ad networks.
  • Drive the commercialization and adoption of new product solutions, such as the server-side ROAS integration, by advocating their benefits and guiding partners through implementation.
  • Act as a key liaison between partners and internal Product Management teams, collecting and structuring market feedback to influence the product roadmap for UA optimization tools.

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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