Senior Partner Marketing Lead, Google Cloud Marketing (English)
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Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: São Paulo, State of São Paulo, Brazil; Mexico City, CDMX, Mexico.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing, with a focus on partner marketing or channel marketing.
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in English fluently to support client relationship management.
Preferred qualifications:
- Experience developing and executing joint marketing campaigns with partners.
- Experience in Business-to-Business (B2B) marketing, in an IT or Cloud environment.
- Experience in marketing automation, analytics, and CRM systems.
- Familiarity with key performance indicators (KPIs).
- Excellent problem-solving skills to track, measure, and generate insightful reports on the effectiveness of partner marketing campaigns.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will define and execute the regional partner marketing strategy to drive business performance, with the core function being the orchestration of relationships with external business partners to accelerate business growth. Success hinges on your ability to lead and align a team of agencies and Partner Marketers into a unified, cohesive motion, while simultaneously influencing and fostering tight, synergistic partnerships with critical internal stakeholders, including Partner Management, Global Partner Marketing, and local teams, to ensure complete alignment. Key tasks involve leveraging engagement and incentive programs to generate market demand and empowering partners in Go-to-Market Google Cloud Marketing(GCM) activities to facilitate a partner-generated pipeline; this includes co-owning marketing plans and goals for segments like Small Medium Business and Enterprise, actively managing partner marketing performance, and setting the strategic direction for brand, visuals, and messaging across all LATAM co-marketing engagements.
Responsibilities
- Lead regional partner marketing strategy and performance, continuously optimizing for Return on Investment (ROI) across segments.
- Collaborate with stakeholders and global teams to define and align partner marketing plans and incorporate global programs.
- Influence and enable co-marketing activities and go-to-market motions through partner incentive programs.
- Manage regional partner marketing budgets, including tracking utilization, claims, and ROI.
- Nurture existing partner relationships and coordinate various partner engagement motions.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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