Content Strategist, Digital Transformation, gTech Ads
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Minimum qualifications:
- Bachelor’s degree or equivalent practical experience
- 5 years of experience working in content, technology, support operations, or related fields
Preferred qualifications:
- Experience working with stakeholders in Product and Engineering teams with a tech-first mindset, influencing outcomes, and driving measurable results
- Excellent communication and analytical skills, including experience formulating data-driven proposals and communicating success of launched initiatives
- Knowledge of content principles, user-centered design, and best practices for creating content for diverse audiences
- Knowledge of Google Ads and related ads products, including familiarity with AI-powered content strategy tools and technologies
- Ability to manage multiple complex projects simultaneously while working with geographically dispersed, cross-functional teams and thriving in an often ambiguous environment
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
The Digital Transformation team empowers our customers, partners and support agents globally with accurate, comprehensive, discoverable, and easily consumable knowledge on our Advertiser and Merchant solutions across all scaled support surfaces.
Our team of highly skilled Content Strategists support customers’ self-help experience through an array of scalable solutions. Our efforts are rooted in our content and product expertise and our thorough understanding of customers’ complex needs and content strategy best practices.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
The US base salary range for this full-time position is $106,000-$156,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Work closely with cross-functional stakeholders to define strategy and align on requirements before piloting and scaling content solutions, including AI-powered tools for content creation, optimization, and personalization.
- Drive ongoing refreshes of existing content solutions for user issues and customer journeys to support new product launches and optimize content in priority areas.
- Analyze metrics and customer insights to deliver content strategy recommendations, track key metrics, and report on content ROI.
- Manage complex project schedules, identifying risks, acting with subject-matter persuasion, and demonstrating a high degree of influence on stakeholders to successfully overcome roadblocks.
- Remain up-to-date on content best practices through user research and A/B testing to iterate on content guidelines and structure as needed to optimize for a seamless user experience.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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