Data, Measurement and Analytics Lead, Large Customer Sales
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Ability to travel for client meetings and training, as needed.
Preferred qualifications:
- 9 years of experience with analytics, marketing technology, advertising sales, digital media and marketing, consulting, or financial analysis in a customer-facing role.
- Knowledge of SQL, databases, and automation techniques (e.g., dashboards, automating custom reports, materializing tables).
- Familiarity with Google's measurement products (Google Ads, Google Analytics, Firebase) and leading third-party platforms like Adobe Omniture, Appsflyer, Branch, and Adjust.
- Understanding of digital advertising metrics, methodologies, and technologies including attribution, geo-experiments, incrementality and online-to-offline measurement.
- Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
About the job
The Data, Measurement and Analytics team at Google is a critical part of our advertising business, ensuring that our clients understand the value and impact of their campaigns.
In this role, you'll be a trusted advisor and consultant, working closely with both internal teams and external clients to develop and implement measurement strategies. You will leverage Google's data and technology to provide actionable insights that improve advertising effectiveness and drive business results. You will work cross-functionally with advertisers, sales teams, and other members of the Product specialist team.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Build strong relationships with key client stakeholders, understanding their business objectives and measurement needs.
- Develop customized measurement frameworks and roadmaps for clients, encompassing a range of methodologies and Google's measurement solutions. Conduct analysis of campaign performance data, leveraging statistical techniques and causal inference to uncover meaningful insights and recommendations.
- Design and execute A/B and multivariate tests to optimize campaign performance and demonstrate the value of different media channels and strategies. Partner closely with Google Sales teams, Product teams, and Engineering teams to ensure alignment and drive product innovation.
- Stay abreast of industry trends and best practices in measurement, sharing knowledge and insights with clients and internal stakeholders through presentations, workshops, and thought leadership content.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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