Staff UX Content Designer, YouTube BrandConnect
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in UX content design, leading content-related projects in a tech product or similar environment.
- Include a portfolio, website, or any other relevant link to your work in your resume (providing a viewable link or access instructions).
Preferred qualifications:
- 8 years of experience in UX Content Design leading systems, taxonomy, and information architecture.
- 7 years of experience influencing executive leadership.
- 5 years of experience in global tech organizations collaborating cross-functionally to scale content flows and customer journeys across platforms.
- Experience in Generative AI, including prompt engineering, system prompt evaluation, and conversational design methodologies.
- Expertise in creating visual design systems and scalable frameworks using tools like Figma to solve complex product challenges.
- Proven track record managing global brands, including localization and transcreation, to ensure high-quality, culturally relevant user experiences.
About the job
As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.
As Staff UX Content Designer you will play a pivotal role in modernizing the BrandConnect platform. Working closely with various partners (Design, Research, Engineering, Product Management) and working horizontally across different product areas (YouTube Ads, YouTube Shopping, Marketing etc) you will pull everything together and own how we communicate in the UI.
Ultimately, you will be responsible for creating a consistent nomenclature and a clear, approachable and conversational voice and tone throughout the platform.
The role requires close collaboration with the Creator Studio Core UX team located in Zurich, meeting with our Zurich counterparts several mornings per week. You will also have the opportunity to travel to Switzerland to meet and grow your relationship with the Creator team there. You will also get the opportunity to hear directly from the creators that are using our products.
At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.
Responsibilities
- Provide UX writing and direction to create concise, multi-platform user experiences; drive scalable frameworks, design systems, and patterns to solve complex issues across the YouTube ecosystem.
- Lead complex alignment efforts and workshops across product areas to establish a shared nomenclature, cohesive voice and tone, and productive partnerships that influence content design strategy.
- Develop and implement new content design methodologies and data-led models that support design, research, and localization, ensuring work scales for future product improvements.
- Drive the evolution of GenAI workflows by defining, optimizing model inputs and content formats, and integrating the latest AI capabilities into team testing and strategy.
- Balance stakeholder feedback with judgment to challenge the status quo, managing high-priority initiatives with a focus on systems thinking, time prioritization, and big picture strategy.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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