Regional Marketing Manager, Startups
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- Health, dental, vision, life, disability insurance
- Retirement Benefits: 401(k) with company match
- Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
- Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
- Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
- Baby Bonding Leave: 18 weeks
- Holidays: 13 paid days per year
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in demand generation, campaign, or program management.
- Experience executing and iterating programs across the customer lifecycle, from lead to close, with cross-functional stakeholders.
Preferred qualifications:
- Experience with building and executing startup targeted creative and measurable campaigns.
- Ability to plan, organize and coordinate across multiple partners and stakeholders to achieve successful, sustainable business results.
- Excellent execution, problem-solving skills and creativity with a tolerance for ambiguity, and the ability to operate in a high-growth, high-velocity organization.
- Excellent communication skills, with the ability to use insights and data to inform strategies, improve results and drive innovative thinking.
- Strong organizational skills, with high attention to detail and the ability to keep track of both the high-level progress and small details.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
As Regional Marketing Manager, North America, Startups, you will work closely with Cloud GTM Sales, Global Startup Marketing, Executive Marketing, DeepMind and Product Marketing to orchestrate go-to-market campaigns within the Startup account segment across North America. This work will drive substantial demand, impact and growth for Google Cloud in North America and beyond.
The North America Regional Marketing team is the trusted partner to our GTM sales and customer engineering organization, leading with an analytical strategy that supports pipeline demand and business acceleration. You will analyze propensity data, territory insights and account intelligence to drive targeted solutions, campaigns and events. You will establish trusted relationships with aligned stakeholders and closely collaborate with key cross-functional partners.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $171,000-$248,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Serve as a trusted and strategic advisor to sales and customer engineering leadership by ensuring adequate pipeline coverage, providing regular marketing updates and insights, as well as surfacing critical business needs to the broader marketing organization.
- Partner with North America Solution, Partner, Industry, Brand, Digital and Startup Marketing teams to build annual/bi-annual rolling marketing plans for new and prospective customers across all business segments.
- Drive customer acquisition and pipeline generation programs such as digital and physical events, campaigns, and executive engagement, through direct and partner-led motions.
- Work in close collaboration with our most important cloud partners to scale demand generation activities and programming across North America.
- Drive data-driven decision making and action plans by understanding performance, trends, issues, gaps and solutions. Forecast, measure, analyze and report the impact of demand creation programs and campaigns.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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