Marketing Lead
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience in consulting and working with behavioural marketing data.
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in building collaborative relationships with a variety of teams and job functions including business development, product management, brand marketing, and external partners.
- Experience with marketing and business operations, financial analytics, or similar.
- Excellent project management, and writing/presentation skills.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Adapt the global reputation framework into a high-impact EMEA roadmap, ensuring global narratives are localized to resonate with the region’s unique regulatory and cultural nuances.
- Act as the primary Europe, Middle East, and Africa (EMEA) lead for Marketing, partnering closely with Public Policy, Comms, and Legal to align reputation efforts with the regional legislative landscape and local business priorities.
- Serve as the bridge to Global counterparts, advocating for EMEA-specific needs in global planning sessions to ensure central strategies are viable for local execution.
- Lead a regional research agenda to uncover audience insights across key EMEA markets, transforming these data points into go-to-market (GTM) plans and executive-level briefings.
- Design and oversee multi-market reputation programs that build long-term trust with people, communities, and businesses, ensuring a consistent brand voice across European territories.
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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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