Media Effectiveness Specialist (English, Spanish)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying and recommending scalable solutions to improve customer strategy, and working with executive leadership.
- Ability to communicate in English and Spanish fluently, as this is a customer-facing role that requires interactions with clients in Spain.
Preferred qualifications:
- Experience recommending ways to improve product and customer strategy as well as dealing with and influencing executive advertiser/agency decision makers.
- Experience developing customer relationships to influence measurement strategies.
- Experience with definition and implementation of measurement strategy, including Marketing Mix Modeling, incrementality, attribution, online-to-offline, brand measurement and audience measurement.
- Experience with people management.
- Knowledge of measurement capabilities across ads and media platforms and an in-depth understanding of the current and recent changes of the digital ad ecosystem.
- Ability to develop relationships with customers acting as a product subject-matter.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Consult with advertisers and agency partners to understand their measurement goals and assess how Google measurement products can effectively address their needs.
- Define and execute strategies to enhance the use of measurement solutions to have a greater impact on Google's business.
- Develop advanced measurement approaches including incrementality experiments, Marketing Mix Modeling (MMM), full funnel measurement, attribution, and reach studies to prove the value of Google advertising to our client's business.
- Partner with sales teams to drive adoption of measurement solutions and convince advertiser stakeholders to apply learnings, insights and recommended actions.
- Manage relationships with executive data and analytics contacts at relevant companies in the market.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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