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Campaign Analytics Manager, YouTube EMEA

YouTubeLondon, UK

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in a strategy and operations or consulting role.
  • 3 years of experience working with executive stakeholders.
  • Experience in data analytics, SQL and dashboards.

Preferred qualifications:

  • 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
  • Experience in campaign optimization, data orchestration, and investigative storytelling.
  • Ability to influence, communicate and drive change with cross-functional stakeholders.
  • Ability to leverage SQL, dashboards and performance data to interpret trends and identify growth opportunities.
  • Demonstrated track record of thinking and creative problem solving.

About the job

YouTube Biz Segment GTM is responsible for designing and delivering our service models for our Business Development, Creator and Consumer Success, and Partner Engineering teams to drive sustainable partner growth and customer lifetime value. The team will work closely with Business, Product and Marketing leaders to optimize impact and cost-to-serve across these partner and consumer segments. The core capabilities of the team include innovating and gaining alignment on our partner and consumer service models — who we serve, what service is provided to achieve growth, how the service is provided and incentivized — defining measures of success (impact, productivity, ROI), enabling change management with frontline teams and developing pilots to test new frontline models.

The YouTube Business Central Strategy and Operations Team is responsible for leading global, cross-functional initiatives to drive the unprecedented growth and health of the YouTube creator and partner ecosystem. The core capabilities of the team include planning and business operations, incentives design and operations, and business strategy and operations for the three regions: Americas, EMEA, and APAC.

The Campaign Analytics Manager (EMEA) is a data-centric role responsible for driving Gross Merchandise Value (GMV) growth in the region. This role will lead data driven decision making by overseeing the full lifecycle of merchant and creator programs—from conducting landscape analyses to optimizing live campaign performance and managing major shopping events across key 25 EMEA markets. Success in this role requires a blend of technical SQL, and hypothesis driven problem-solving skills.

As the Campaign Analytics Manager (CAM), you will play a critical role in driving Shopping growth in key markets in EMEA. You will serve as the primary engine for internal-facing execution support, providing the expertise required to optimize Merchant campaigns and ultimately drive GMV.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

  • Analyze partner-level and category-level data to equip Partner Managers with actionable insights for partner acquisition, activation, and data-backed business cases to assist Strategic Partner Managers (SPM) in discussion.
  • Execute and coordinate high-profile commercial programs, campaigns, in close collaboration with internal partners and cross-functional teams.
  • Drive merchant campaign performance through continuous data monitoring and deliver, data-backed recommendations to maximize business impact.
  • Manage the ground-level execution of regional pilots and experiments, directly overseeing participant selection, data collection, and outcome measurement.
  • Lead and contribute to critical stakeholder and Europe, the Middle East, and Africa (EMEA) leadership updates regarding regional Gross Merchandise Volume (GMV) drivers and other core business developments.

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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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