Cross-Channel Growth Lead, Think with Google
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience
- 9 years of experience in Growth marketing
- Experience with analytical problem solving or quantitative analysis and communicating or presenting those findings
- Experience in driving cross-functional projects and alignment in organizations
- Experience in content marketing or publishing, thought leadership, or Business-to-Business publishing
Preferred qualifications:
- Experience in cultivating and growing online Business-to-Business communities and newsletter subscribers
- Knowledge of newsletter/podcast/social trends, best practices and platforms
- Distinctive problem-solving and analysis skills, with strong business judgment
- Excellent written and verbal communication skills
- Demonstrated track record of owning growth across multiple channels
About the job
Google is at the forefront of a revolution in marketing. Think with Google is the place where Google shares real-time insights, research, and perspectives on this evolving landscape with the industry. Our mission is to inspire, educate, and give marketers access to Google insights and perspectives that will change the way they do business.
The Scaled Growth within TwG team drives growth for our business by helping our customers be better marketers.
We're seeking an experienced a Growth Marketer to lead our organic marketing efforts. In this role, you will drive tangible business outcomes by maximizing the uptake of our content across multiple organic/owned channels. This includes developing and executing on a comprehensive cross-channel strategy that attracts, educates, and nurtures current and potential customers throughout different stages of their journey. A core part of this job is continual improvement by testing and learning to drive organic growth. You will be held accountable to, and should be comfortable with, quantitative performance targets.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Develop an integrated strategy across channels and a distinct strategy for each channel to optimize content distribution and engagement across web, social media, and email. Drive results across audience engagement and business metrics.
- Track and analyze performance metrics weekly, monthly, and quarterly (reach, engagement, shares, click-through rates, loyalty) to refine strategy.
- Implement strategies to grow and segment email lists, social media followers, and other audience communities.
- Manage process to deliver content across each channel. Support ad hoc operational needs and project manage priority projects, including coordination with regional and local teams.
- Partner on the curation of high-quality content for specific channels that resonates with target audiences, working with internal teams and external partners.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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