Measurement Specialist, Media Effectiveness (English, Hebrew)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience working with digital organizations.
- Experience identifying and recommending scalable solutions to improve customer strategy, and working with executive leadership.
- Ability to communicate in English and Hebrew fluently in order to interact in this customer-facing sales role.
Preferred qualifications:
- Experience identifying key internal stakeholders to build networks and contribute to cross-functional collaboration.
- Experience with direct response attribution measurement methodologies, tools (e.g., marketing mix modeling, incrementally), and data sets.
- Experience in a client-facing role with the ability to translate client business needs into product adoption opportunities.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.The Data and Measurement team plays a critical role in Google goal to be the most trusted experts for our advertisers and partners that delivers high performing, durable advertising solutions in a privacy first ecosystem.
As a Data and Measurement Specialist, you will be in charge of Digital Transformation for advertisers and partners across the Large Customer Sales book of business. You will help advertisers and partners build a solid measurement and data infrastructure foundation which customers can build performance and media effectiveness solutions on. In this role, you will be advising clients and the industry on measurement strategies to enhance business performance. You will collaborate with internal and external stakeholders to promote the adoption of Google's preferred measurement methods and products. You will design tests and conduct research to help clients in understanding the advertising effectiveness across digital platforms and media. You will possess problem-solving and critical thinking skills, experience with large datasets and data tools, and the ability to work cross-functionally.Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Collaborate with clients and Google/client product and data teams to measure business value and involve in building and implementing measurement strategies that showcase how clients can improve business outcomes through customized measurement techniques.
- Drive the adoption of preferred measurement methodologies, products, and approaches across clients, verticals, and the industry.
- Design tests using client data and Google or third-party technology tools to demonstrate the effectiveness of robust measurement practices.
- Conduct in-depth custom ad studies and analyses in understanding the relative impact of different marketing strategies across digital platforms and media.
- Share and scale best practices, learnings, and business strategies (e.g., objection handling, pitching, business techniques, etc.) to upscale accounts, and link solutions and best practices to meet customer and Google business needs.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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