Director, Digital Demand, Scale Programs, Social, Customer Advocacy
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Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
Minimum qualifications:
- 15 years of experience in marketing, customer advocacy or demand generation within the enterprise tech industry.
- 7 years of experience in people management and leading teams.
- Experience managing managers or distributed teams in JAPAC.
- Experience executing and optimizing global brand and mindshare campaigns.
- Leadership experience overseeing regional marketing teams in the delivery of marketing campaigns and events.
Preferred qualifications:
- Experience in a high-growth environment (e.g., hyper-scaler or SaaS) where you have scaled systems to support triple-digit growth.
- Understanding of Generative AI/Agentic workflows and their application in marketing automation and demand creation.
- Ability to adapt marketing strategies to resonate with different cultural contexts for localization.
- Ability to partner closely with sub-regional and local marketing teams, identify highest priority regional support needed by the business to scale, and operationalize regionally or distribute to sub-region and local teams.
About the job
As the Director of Digital Demand, Scale Programs, Social, and Customer Advocacy (JAPAC), your primary goal will be to be strategically lead and be responsible for architecting the regional engine that fuels demand generation and customer loyalty. You will be responsible for delivering the customer insights and programmatic advocacy required to power Google Cloud’s continued triple-digit growth across the JAPAC region. Your core responsibility is to build a high-velocity digital ecosystem that transforms customer success into a primary acquisition and retention lever. You will lead a multi-disciplinary team to develop scale digital programs that do not just identify advocates, but actively create market demand by amplifying peer-to-peer influence across the buyer’s journey. This role requires a "builder" mindset—someone who can navigate a matrixed global organization to deliver a measurable marketing contribution to the sales pipeline.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive the strategic vision for how digital advocacy and social programs generate measurable demand and brand equity across diverse markets.
- Build and manage "always-on" digital platforms that identify, nurture, and automate customer evidence at a scale of thousands, moving beyond manual references to a programmatic engine.
- Utilize advocacy assets and social selling strategies to proactively create new leads and accelerate existing opportunities within the sales funnel.
- Define regional standards for Agentic AI to automate customer interactions and demand signals while maintaining a "human-in-the-loop" framework for brand authenticity.
- Architect a peer-to-peer engine that empowers Google experts and customer creators to drive market discovery and demand on platforms like LinkedIn, WeChat, and Line.
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If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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