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Senior Growth Marketing Manager, Google Fi Wireless

GoogleSan Francisco, CA, USA; Mountain View, CA, USA
Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; Mountain View, CA, USA.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 9 years of experience in growth marketing or subscription marketing.
  • 3 years of experience with paid media, life cycle marketing, email, notifications, web.
  • 2 years of experience managing people or teams.
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications:

  • 9 years of experience in product-led growth marketing working across user acquisition and engagement.
  • 3 years of experience in quantitative analysis to generate insights and drive business decisions.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Growth Marketing lead for Google Fi Wireless you will take ownership of the full marketing funnel, driving user acquisition, engagement. You won't just be executing campaigns, you will be a strategic leader, defining and owning the growth road map for these products and in-product channels.

In this role, you will be managing a team with the job of driving the strategy, identifying growth opportunities, and delivering impact. You will be data-driven leader who is passionate about creating a user experience, and who can partner with cross-functional teams across Product Marketing, Product, Engineering, Finance, and Analytics.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Manage and mentor a team, lead and develop a team of growth marketing specialists, fostering a culture of innovation and continuous learning.
  • Serve as a subject-matter-expert on growth strategies, providing thought leadership and presenting regularly to marketing and product executives.
  • Develop and execute life cycle marketing strategies, design and implement multi-channel campaigns (email, web, in-product) across the entire subscriber journey, from acquisition to multi-product adoption, and win-back.
  • Lead A/B testing and experimentation, continuously test and iterate on messaging, creative, and channel strategies to identify optimal approaches for improving performance.
  • Partner with Product, UX, Engineering, Analytics, and Product Marketing teams to launch new growth campaigns, features, or incentives, and drive operational efficiency/creative excellence.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
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