Analytical Lead, Apps Incrementality
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards, and experience with SQL.
- Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
- Proficient in the full cycle of incrementality testing, from strategic test design to accurate statistical inference.
About the job
Analytical Leads (AL) work on complex data and measurement issues where there are no standard solutions. Initiatives are often aligned to Google’s broader strategic bets, and ALs aim to generate insights that future-proof and advance client measurement capabilities. Uncover opportunities to drive Business Objectives using Google and client data, and quantifying customer business impact of Google media recommendations. Advance customer measurement maturity by building key measurement relationships at the client, coordinating the data activation strategy, and partnering with relevant tech/media solution owners internally.
As of part Apps vertical, our mission is to propel our partners to success in the mobile-first, AI-powered future, driving sustainable, profitable growth for our customers.
The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Use business insights, analytics, experimentation, and advanced measurement to partner with customers to drive business outcomes.
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media.
- Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
- Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer's business.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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