UX Writer and Content Strategist, Retail Ads
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Minimum qualifications:
- Bachelor's degree in English, Journalism, Communication, Literature, Business, Marketing, a related field, or equivalent practical experience.
- 4 years of experience in UX writing or transferable writing and content strategy.
- Experience working in a UX team collaborating with product management and engineering through the product development process.
- Portfolio demonstrating UX writing excellence, tone and voice, writing guidelines, and other standards.
Preferred qualifications:
- Experience working in a UX team and product design environment in collaboration with design, research, product management, and engineering as part of the product development process.
- Experience in writing for a developer audience.
- Excellent writing, editing, and project management skills.
About the job
As a UX writer, you are an advocate for Google design, shaping product experiences by creating useful, meaningful text that helps users complete tasks. You help set the vision for content and drive cohesive product narratives across multiple platforms and touch points. As a stellar writer, your portfolio of work demonstrates content that simplifies and beautifies the overall user experience. You work with people in a variety of UX design-related jobs including researchers, product managers, engineers, marketing and customer operations. Collaborating with each, you strive to establish cohesive language and a unified voice across products and platforms. You regularly use empathy, logic and data to inform content choices and recommendations that include the right words and sometimes complementary data and images.
In this role, you will collaborate with people in a variety of roles, including designers, researchers, product managers, engineers, legal, and marketing. You will use empathy, logic, and hard data to inform content choices. You will provide content recommendations that include the right words and sometimes complementary data and images. You will identify and provide the right content solution for particular issues and different audiences, with deliverables that include UI text, information architecture, localization strategies, content audits, and taxonomy.
Users come first at Google. Nowhere is this more important than on our Advertising and Commerce team: we believe that ads and commercial information can be highly useful to our users if that information is relevant to what our users wish to find or do. Advertisers worldwide use Google Ads to promote their products; publishers use AdSense to serve relevant ads on their website; and business around the world use our products (like Google Shopping, and Google Wallet) to support their online businesses and bring users into their offline stores. We are constantly innovating to deliver the most effective advertising and commerce opportunities of tomorrow.
Responsibilities
- Deliver clear, concise user-centric writing and content strategy. Act as a subject matter expert for user experience writing.
- Drive content experiences across a given program or domain. Execute narratives across all touch points within the product and collaborate with stakeholders on relevant outreach (e.g.,tech writing, legal, editorial, communication, marketing, etc.).
- Manage projects from inception to implementation, identifying opportunities and establishing priorities.
- Collaborate with designers, researchers, product managers, and engineers to define requirements. Manage stakeholder communication, influencing and adapting to feedback.
- Use writing and editing skills to craft UI text that facilitates user interaction, navigation, and understanding, including onboarding, promotion, error messages, instructional materials, and content for other components of user experience.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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